NORTHMARK

Born from a Creative Boom Design Challenge (and featured), I created a idenitty for a fictional graphic design school opening in Manchester. Design is rarely a linear process; it takes a unique course for every individual. Reflecting this idea, the ‘N’ in Northmark is shaped as a looping path, a motif echoed in the ‘m’ and carried subtly throughout the logo. Bold, unexpected color pairings bring a sense of freshness and experimentation, while the overall composition leverages negative space to invite viewers to engage their imagination and interact with the piece.

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