GIANT LEAP

Giant Leap is a Deloitte Digital program that pairs divergent, cross-disciplinary thinkers with Green Dot's creative, design, data, AI, and tech capabilities to solve big business problems for clients in health, retail, sustainability, finance, and sports. Each quarter, teams receive a strategic brief and industry research, then run a 10-day sprint through five stages—Define, Design, Deliver, Execute, and Leap—culminating in an industry-changing solution handed off to the client. The program is positioned as a response to a market shift away from creativity: data shows Chief Growth Officer roles up 554% since 2015, while Chief Creative Officer roles and design-background CMOs have declined, and Giant Leap aims to counter that by fusing creative disruption with analytical rigor. Collaborated with designer with Edith Freeman.