OOFOS is a footwear company with patented supportive technology. With a new strategy, we positioned the brand as an industry leader of recovery footwear. From there, we were able to create a new design system accompanied with photography that felt dynamic, light, and elevated. We wanted to capture the feeling of wearing something as comfortable as a pair of OOFOS shoes. As the designer on the project, I created the visual identity, helped direct product and lifestyle photography shoots, created a brand book, and created assets for social and digital.