New Georges advocates for an intergenerational ecosystem of exuberant theatrical minds, furthering fierce new works along with long-term wellbeing, expanding aesthetic boundaries and gender equity in tandem. Their work is relational, not transactional. By meeting artists where they are and empowering them to see us as creative collaborators, we readily spot and support critical junctures in their process or body of work. In our relaxed, participatory culture, we kindle an uncommon level of dreaming, experimentation, and trust. The visual idenity reflects the flexibility, quirkiness, and boldness of New Georges and how they work in the theater industry.